pointdot
Pointdot, a performance marketing agency from Sydney, approached us to fix leakages and scale their client ads. We implemented AI-enhanced automation to optimise funnel steps, set up conversion-focused ad experiments, and technical tracking implementations for analytics.
Performance Marketing, Generative AI in Marketing
Scaling ROI with performance marketing ads
Pointdot, a performance marketing agency from Sydney, approached us to fix leakages and scale their client ads. We implemented AI-enhanced automation to optimise funnel steps, set up conversion-focused ad experiments, and technical tracking implementations for analytics.
Results
280% uplift in qualified leads with a 34% drop in CPA within 60 days
Reduced manual ops by 70% through GenAI-driven workflow and reporting automation
5x increase in ROAS from Google Ads with continuous creative A/B testing