Care Continuum
Using data-driven SEO efforts, from the website, and first-person user data on usability, we scaled up the organic visibility and authority
Performance Marketing, Generative AI in Marketing, SEO
Successfully establishing organic search authority
Using data-driven SEO efforts, from the website, and first-person user data on usability, we scaled up the organic visibility and authority of Care Continuum through:
- Organic content strategy - blogging strategy to establish as a niche
- Technical SEO - Implementing technical SEO strategies to offer a responsive and easily accessible website.
- Website redesign - Using heatmap and user engagement data, the website was redesigned to optimise for conversions
- ORM - Creating a Local SEO strategy and using platforms like Google MyBusiness to drive conversations with users.
Results
3.8x organic impressions gained in 3 months
4.3x clicks generated to the website from organic search
23% faster website, with a GTMetrix score of 97%