Saregama
Paid marketing is an essential factor in video marketing on YouTube. Saregama Bengali was looking to improve its YouTube engagement, which was declining. A structured plan help them generate more subscribers and views for their major releases.
Performance Marketing, YouTube
Generating YouTube engagement and community building through curated advertisements
Paid marketing is an essential factor in video marketing on YouTube. Saregama Bengali was looking to improve its YouTube engagement, which was declining. A structured plan help them generate more subscribers and views for their major releases.
Results
161M impressions in 6 months
17M video views generated only from paid ads. 48M in total
Average cost per view from YouTube was 13p - 35% lower than industry standard