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There's a version of "AI-first" that's genuinely useful. And there's a version that's just cutting corners with extra steps. We've had a front-row seat to both. ADGtal is a GenAI-first consultancy. That's not a brand line — it's how we actually work. AI sits inside our research process, our content pipelines, our audits, and our strategy frameworks. We'd be slower and worse without it. But there's a distinction we hold onto, and it matters more in consulting than in almost an

ADGtal and A&Z Ventures are no longer operating as partners, effective 30th of May, 2026. This was not a quick decision. Over the course of the engagement, it became clear that we were not aligned - in how we operate, and in the standards we hold ourselves to as consultants. Those differences did not narrow over time. In Abhiraj's words: "It has been a disappointing partnership. Commitments aside, we're not aligned with the practices of the company and how they are dealing wi

In the fast-paced world of digital marketing, staying ahead of the curve is not just an advantage; it's a necessity. For "Innovate &...